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The Effie Index identifies and ranks the most effective agencies, marketers, brands, networks, and holding companies by analyzing finalist and winner data from Effie Award competitions around the world. Announced annually, it is the most comprehensive global ranking of marketing effectiveness.

The 2025 worldwide and regional rankings are now available.

This year's rankings are representative of Effie Award finalists and winners announced between January 1, 2025 and December 31, 2025.

Search the Effie Index rankings to learn who the top performers are globally, regionally, nationally and across different industry sectors:

• Individual Agency Offices
• Independent Agency Offices
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• Brands
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For complete information on the Effie Index, including how points are awarded, see the About page.